Portfolio company data, unlocked.

Fresh Tracks helps businesses transform messy data into a strategic asset, giving leaders and teams the clarity to make smarter decisions, faster.

The Challenge

Many legacy, founder-owned, and entrepreneur-owned organizations run blind when it comes to data.

Portfolio companies often rely on clunky solutions (e.g., spreadsheets, manual reporting) that delay answers and hide opportunities
Data is “trapped” within company infrastructure and cannot be leveraged for real-time management tooling
Value Creation Plans focus on growth, margin, and efficiency, but they come up short on enhancing a company’s data fluency
Data-light businesses are unable to fully realize their potential exit multiples when data can’t be leveraged to effectively communicate a growth story
Roll-up businesses exist in silos because merging data systems is seen as impossible
For independent sponsors & lower middle market PE firms, data should be an accelerator, not an afterthought

Our Solution

Action-oriented data, analytics, & AI solutions, customized to your company & industry.

Level up your data infrastructure through a 3-step process:

Why Choose Fresh Tracks?

Built for business. Powered by data.

Business-First Perspective
Every solution is designed to solve real business challenges specific to your organization, not just check a technical box.

Startup-Level Speed & Tech Fluency
We move quickly and leverage modern tools & AI solutions across the full data stack, delivering usable dashboards in weeks, not months.

Practical Focus
We don’t do bloated IT projects. We deliver lean, ROI-focused solutions that portfolio companies actually use, long after the engagement is finished.

"No matter the industry or operating team, building a data-focused foundation can deliver immediate results across multiple levels of a business. Most companies haven't scratched the surface of realizing the potential held in their data. That's where Fresh Tracks comes in."

Aaron Dannenbaum

Founder, Fresh Tracks
Former Management Consultant & Operator

How We Can Help

Investors

Gain access to under-leveraged data across all portfolio company functional areas
Add data infrastructure to the value creation toolkit
Streamline roll-ups through efficient consolidation of acquisitions’ data systems
Deliver stronger, more transparent LP reporting
Position companies for higher exit multiples with professionalized analytics

Business Leaders

Integration across multiple sources of business-critical data
Clear answers to critical business questions
Automated reporting that replaces manual processes
Dashboards built for every level of the org
A foundation that scales as the business grows

Early in your data journey?
Try an Under the Hood Diagnostic, with no strings attached.

As a part of a 2-3 week introductory Under the Hood Diagnostic, Fresh Tracks will deliver a robust data infrastructure roadmap for your organization.

With no obligation that you leverage Fresh Tracks for our recommended build out, this is a great option to gain a general sense of where your business is at on the data maturity curve.

Experience You Can Trust

Ready to Get Started?

Let’s explore how Fresh Tracks can help your team professionalize reporting, empower decision-making, and unlock more value. Fill out the form below, or reach out directly at aaron@gofreshtracks.com.